Swiss company Angéloz Mode wanted to gain a better understanding of the buying behaviour of its customers. They called in Bmatix to help set up business intelligence.
Swiss company Angéloz Mode wanted to gain a better understanding of the buying behaviour of its customers. They called in Bmatix to help set up business intelligence. The data analysis gives an up-to-date insight into items sold, stock evolution patterns, how stores and sales assistants are performing, and margins. The result? More accurate seasonal purchasing and a stronger negotiating position with manufacturers.
Online clothing purchases have been going through the roof. Physical fashion stores are finding it hard to protect their turnover and margins. A trend Angéloz Mode hasn’t been immune to, despite being a well-established fashion retailer in Switzerland with nine stores: founded in 1906 and popular for its quality brands, focus on sustainability and providing an exclusive shopping experience.
That is why Angéloz Mode decided to invest in digitisation. The company started using SAP Business One, with the help of TheValueChain and SAP partner V-Chain. Through a detailed insight into key figures, Angéloz Mode also wanted to optimise its profitability. It opted for the sexy looking SAP Analytics Cloud and Bmatix as a partner.
Impact of discount
Bmatix set up SAP Analytics Cloud tailored to the requirements of the fashion industry, including seasonally-based reporting. The business intelligence platform provides management with real-time insight into items sold and stock levels. It shows the impact on the results of discounts e.g. through loyalty cards and clearance sales. Management is able to closely track the performance of stores and sales assistants.
The purchaser has a complicated job: to find the right balance between brands, models, sizes and colours. SAP Analytics Cloud displays the purchasing and sales histories. This simplifies planning and makes negotiating next season’s purchases easier. Analysis of buying behaviour has potential in terms of marketing, although that’s something for the future.
The management of Angéloz Mode wanted to be able to create reports themselves, without the intervention of specialists. To do so, you have to know the data model well. Bmatix taught them the tricks of the trade. SAP Analytics Cloud went live in February 2020.